Steve Collie: “What are we talking about when we use the term “mobile marketing”? Mobile marketing is the use of mobile media to reach customers with your message. Here are some good sound tips on ways to use mobile marketing in your sales campaigns. Whenever you send out links back to your website, make sure your website has a mobile application. With the right mobile app, your customer should see an abbreviated version of your website designed for mobile use. If your site isn’t friendly to mobile devices your customers will quit visiting your website. Another caution: Websites with a lot of text that run on flash applications can also freeze up a mobile device — or the website may not even be displayed.
Whenever you are providing customers with catalogs, business cards or ads, be sure to generate QR codes. Not all phones have the capability of scanning bar codes, but those with phones that do will appreciate this feature. You can generate QR codes free on the Internet and they may be used as many times as you want. Remember to contact all of your current customers about your mobile capabilities. You should be able to easily convert most of these folks into mobile marketing customers. Let them know the advantages of being a part of your mobile program. “Offer them a free item or a deep discount on a popular product. Explain the benefits of belonging to your program”, Steve Collie says.
Text messages have a place in mobile marketing, but they must be used in the right way. You should never send long messages, nor should you attach files to your text messages. Smartphones come with different operating systems with different capabilities. You don’t want to freeze your customer’s phone, nor take up all their memory. If you do, you will not be helping your cause. It’s a good idea to send all your text messages during regular business hours. If you are sending messages to other states or countries, keep in mind the different time zones. Often your customers will have their phones turned 24 hours a day. They won’t appreciate being disturbed at 3:00 a.m. with a text message from your business! You can set a time to send your messages so they are received during mainstream hours.
Steve Collie: “Text messages are a great way to build up customer loyalty and goodwill. For instance, if you have just received a really hot product everyone is talking about, send a text to your mobile customers. Let them know you are telling them first. Some businesses even have private sales just for mobile members. When your customers sign up for your mobile marketing program, let them know the types of messages they will receive. You should always provide something of value in your text messages; they should never just be ads. Also, limit the number of messages you send out to one or two a week, no more. If a customer asks to be removed from the list, don’t press them on the reason why. Just remove them and let them know they will be missed.
Mobile marketing is a great way to increase sales and build good relationships with your customers. When used effectively your customers will look forward to hearing from you.
Mobile Marketing by Steve Collie
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